New for 2008, Adidas Originals introduced the Celebrate Originality campaign.
The by-product of this creative initiative is this latest art installation produced by Douglas Little and Justin Theroux entitled, “Sometimes Comes Mother, Sometimes Comes Wolf.” The venue takes place in a reconstructed container to appear as an adidas Originals blue shoe box. With the creative care and direction left in the hands of Theroux and Little, the exhibition embodies the core values of adidas’ campaign of eliciting creative responses. The melange of personally owned items from the contemporary, to borrowed antiquities, creates a juxtaposition of the present and past items of pop-culture. The event tantalizes many senses and offers reflection through it’s thought provoking displays.